Case overview
When Emma, the Marketing Manager of a mid-sized edtech company, came to us, she was clear about the problem.
“We look like three different companies. Instagram, LinkedIn, and YouTube don’t even feel related. Our audience doesn’t recognize us, and it’s hurting our numbers.”
Emma, Marketing Manager
We ran an in-depth creative-performance audit, and it revealed that she was correct:
- Instagram was colorful but chaotic — no consistent fonts, colors, or structure
- LinkedIn sounded like a completely different brand — overly formal and disconnected from its student-friendly tone
- YouTube looked neglected — no cohesive design, no recognizable thumbnails, no strategy
- Ads were running, but used generic creatives with no connection to the brand
Leads were trickling in, but rarely converting. Parents and students didn’t feel confident in the brand. Internally, content creation felt random — with no clear system, no north star, and no momentum.
Even during her first campaign’s rundown, we understood — it was a brand identity problem
Our Approach
We rebuilt their digital presence from the inside out: starting with brand clarity, then driving creative and paid media-driven performance.
1. Building Their Brand Book
We started by stripping things down to the basics — colors, fonts, tone, and design language.
Their brand lived in fragments, so we pulled it together into one system:
- Defined primary and secondary colors that reflected their values and stood out in a cluttered feed
- Created a clean font hierarchy to make every headline, subhead, and caption feel cohesive
- Locked in a tone of voice that was professional yet approachable, so they could speak to both parents and students
- Built a simple icon and design system so every piece carried its signature look
This became their team’s single source of truth — finally, everyone was creating from the same playbook.
2. Aligning Their Voice Across Platforms
Next, we fixed what their audience was feeling: inconsistency.
- Every post, caption, reel, and ad was reviewed through one lens: “Does this sound like us?”
- We unified their presence across Instagram, LinkedIn, and YouTube — giving each platform its own format while keeping the same brand DNA
- The “three different companies” problem disappeared — they now looked and sounded like one cohesive brand
3. Creating Assets Their Audience Couldn’t Miss
Once the foundation was solid, we rebuilt how they showed up online.
- Produced 100+ new creative assets — reels, carousels, infographics, ad banners, webinar decks
- Designed every piece to be immediately recognizable and thumb-stopping in a busy feed
- Shifted their perception from “scrappy startup” to “established edtech leader” almost overnight
4. Driving Performance With Strategy
With the brand in place, we shifted into growth mode.
- Rebuilt their Meta and LinkedIn ad funnels to drive high-intent users directly into webinars and sign-ups
- Rolled out a consistent organic content calendar to build trust and authority in their niche
- Synced their paid and organic campaigns so every channel reinforced the others
This way every piece of content started working toward one goal — growth.
The Results
In just eight weeks, they went from fragmented visuals and inconsistent voice to a In just eight weeks, their brand went from scattered and forgettable to cohesive, recognizable, and driving measurable growth.
- 48% jump in engagement rate — their audience was finally paying attention
- 300 qualified leads generated at a CPL as low as $0.25, proving the system was converting
- 6.2M reach across Instagram, LinkedIn, and YouTube — from barely visible to dominating their niche
- 100+ branded assets delivered — giving their team a complete library of scroll-stopping content
The Go Viral Co. Impact
Two months into the relaunch, Emma, Marketing Manager, told us:
“For the first time, I’m seeing such high conversions. We’ve already hit our quarterly lead target in just two months — and for once, stakeholders are genuinely excited about our brand.”
The shift was immediate. Webinars started filling within days of launch. Sales calls became faster and smoother because prospects had already experienced the brand online and trusted it.
Soon, their leadership team began receiving inbound messages from industry partners saying: “We’ve been seeing you everywhere.”
That’s the difference brand clarity makes — it makes you impossible to ignore.
