Case overview
The first time Sarah, Marketing Manager at a leading global corporate awards organizer, walked us through their campaigns, she didn’t hide her frustration.
Her team was running multiple award categories across different social pages — but none of it was landing.
- PPC ads were draining spend with CPLs over $2.50.
- Creatives felt disconnected, with no clear brand identity.
- Followers were scattered, engagement was flat, and ROI was slipping fast.
As Sarah put it:
“We were everywhere, but nowhere. It felt like shouting in a crowded room — and nobody was looking up.”
Sarah, Marketing Manager
More than campaigns, they needed a unified system that could win attention, build trust, and convert consistently.
Our Approach
We approached this project like rebuilding a growth engine from scratch — not just fixing ads, but overhauling how the brand shows up online.
Our focus: precision targeting, world-class creative, and cohesive social presence.
1. Rebuilding Their PPC Strategy
- Designed tailored ad creatives for each award category to stand out in busy feeds
- Crafted persuasive ad copy focused on prestige, recognition, and networking value
- Optimized targeting to reach CXOs, decision-makers, and industry leaders on LinkedIn, Meta, and Google
- Implemented A/B testing for creatives and landing pages to continuously drive down CPL and boost CTR
2. Unifying Brand Identity Across Social Pages
- Standardized their color palette, typography, and layouts for a clean, recognizable visual identity
- Produced 150+ new branded assets — carousels, reels, banners, videos — optimized for engagement
- Built a structured posting calendar to maintain consistency across categories and platforms
3. End-to-End Social Media Management
- Streamlined posting across all category pages with a consistent tone and voice
- Actively managed community engagement and responses to inquiries
- Reviewed weekly analytics to identify high-performing formats and reallocate spend accordingly
The Results — In Just 3 Months
In just 90 days, what was once a scattered set of campaigns became a high-performing, revenue-generating marketing system.
- 20x increase in followers across all award category pages
- 65% drop in CPL (from $2.50+ to just $0.85)
- CTR improved by 3.4x, consistently hitting 3.2%+ click-through rates
- 1.8M impressions and 420K reach across Meta & LinkedIn campaigns
- 150+ branded assets delivered, instantly recognizable to their audience
- 42% engagement rate increase across social platforms
Our social media marketing and paid media strategy just fixed their campaigns — they rebuilt their reputation.
The Go Viral Co. Impact
A few weeks after launch, Sarah, Marketing Manager, told us:
“Earlier, we were just spending on ads without knowing if they’d work. With Go Viral Co., we finally see results. Our creatives look professional, our social pages are alive, and our ads are delivering qualified leads. We’re impressed by the results.”
Today, their campaigns don’t just run — they deliver. And that’s exactly what we build at Go Viral Co.: growth systems that scale.
